What is Pop Mart? A Beginner’s Guide to Collectible Toys

If you’ve ever stumbled upon a small, beautifully crafted figure inside a mystery box and wondered, “What is Pop Mart?”, you’re not alone. Pop Mart has become a global sensation in the world of collectible toys, especially among art toy enthusiasts and casual collectors alike.

This beginner’s guide will introduce you to everything you need to know about Pop Mart, from its iconic blind box format to its most beloved characters. Plus, we’ll show you where to get authentic Pop Mart toys, including trusted sellers like Art Toy Familia.

What is Pop Mart?

Pop Mart is a Chinese lifestyle and collectible toy brand founded in 2010. They specialize in designer vinyl toys sold in blind boxes — sealed packages that keep the identity of the figure inside a surprise until you open it.

Pop Mart collaborates with many renowned and up-and-coming artists to create unique characters that appeal to a wide audience. Some of the most famous characters include:

• Molly — a sweet, nostalgic girl designed by Kenny Wong

• Labubu — a quirky forest creature by Kasing Lung

• Skullpanda — edgy and mysterious with a dark twist

• Dimoo — dreamy and whimsical, often part of crossover series

• Crybaby — a whimsical and emotional character known for its expressive design and dreamy pastel colors

The blind box format has made Pop Mart toys highly addictive for collectors because of the element of surprise and the thrill of hunting for rare and secret figures.

If you want to learn more about Pop Mart’s unique characters, check out our Pop Mart Character Profiles.

Why Are Pop Mart Toys So Popular?

There are several reasons why Pop Mart has skyrocketed in popularity worldwide:

1. The Excitement of Blind Boxes

The mystery inside every box turns collecting into a fun game. You never know which figure you’ll get, which makes opening each box exciting.

2. Unique Artistic Designs

Each Pop Mart series features carefully crafted characters with distinct personalities and high-quality vinyl production.

3. Limited Editions & Chase Figures

Rare or “chase” figures make collecting more challenging and rewarding, sometimes increasing the value of certain toys.

4. Strong Community & Social Culture

Pop Mart fans share unboxing videos, trade figures, and participate in events — making it a social hobby.

5. Crossovers & Collaborations

Pop Mart often partners with artists, designers, and popular IPs to create exclusive, limited-run collectibles.

For a deeper dive into the art toy movement, check our Art Toy Collectibles Guide.

The Global Phenomenon of Pop Mart

Since its founding in 2010, Pop Mart has grown from a niche Chinese toy company to a global brand with a devoted fanbase spanning Asia, Europe, and North America. Understanding what is Pop Mart means appreciating not only the toys themselves but also the culture and community that surround them.

Collectors worldwide gather at Pop Mart events, exhibitions, and online forums to share their passion. This sense of belonging enhances the appeal and drives demand, sometimes causing certain figures to sell out instantly or resell at higher prices.

Learn more about the history of Pop Mart and how it became a global sensation.

How to Start Your Pop Mart Collection

If you’re new to Pop Mart, here’s how to get started:

• Choose a character or series that appeals to you. Whether it’s Molly’s charm or Labubu’s quirky design, pick what you love most.

• Buy blind boxes to experience the surprise, or purchase specific figures if you’re hunting for missing pieces in a collection.

• Join online communities such as Instagram or Reddit to learn, trade, and connect with fellow collectors.

• Keep your collectibles in good condition by storing them away from sunlight and dust.

Where to Buy Authentic Pop Mart Figures?

Pop Mart toys are widely available but beware of counterfeit products. To ensure authenticity, consider these trusted sources:

• Official Pop Mart Stores and Website — the safest option but sometimes limited in stock.

• Authorized retailers — a reputable platform specializing in designer toys and collectible figures, offering a wide selection of Pop Mart items with verified authenticity.

• Major online marketplaces such as Amazon, eBay, and Walmart, but always check seller reviews carefully.

• Secondary markets and collector groups for rare and discontinued figures.

If you want a hassle-free shopping experience with genuine products, Art Toy Familia is highly recommended for both beginners and seasoned collectors.

Are Pop Mart Collectibles a Good Investment?

While Pop Mart toys are primarily designed for fun and artistic appreciation, some rare and limited-edition figures can appreciate in value over time. However, investing should not be the only reason to collect — enjoying the artistry and community is just as important.

Final Thoughts

Pop Mart is more than just toys; it’s a fusion of art, surprise, and culture. Whether you’re an art toy veteran or just curious, Pop Mart offers a playful and creative world that invites everyone to join.

Ready to dive in? Start your collection today and explore a wide range of authentic Pop Mart figures at Art Toy Familia — your go-to destination for designer toys and collectibles.

 Visit Art Toy Familia now and bring your favorite Pop Mart toys home!