Labubu, Skullpanda, Hirono: Meet the Most Popular POP MART IPs

If you’ve recently found yourself falling down the rabbit hole of designer toys, chances are you’ve come across POP MART — the Beijing-based art toy company that has taken the world by storm. From blind boxes to limited-edition drops, POP MART has redefined collectible culture, blending fashion, art, and storytelling into each miniature figure.

Among the dozens of characters and collaborations, Labubu, Skullpanda, and Hirono stand out as POP MART’s most iconic and beloved IPs. But what makes them so special? Let’s meet the stars of the POP MART universe.

💜 Labubu – The Mischievous Forest Spirit

Created by the Hong Kong artist Kasing Lung, Labubu is part of the “The Monsters” series and has won hearts across Asia and beyond. With its wide eyes, pointed ears, and signature cheeky grin, Labubu embodies a mischievous yet strangely lovable energy. It comes in countless styles — from fantasy-themed editions to seasonal and collab drops.

Why fans love Labubu:

• Unpredictable expressions and poses

• Unique hand-drawn aesthetics

• Limited and surprise designs in blind boxes

Whether dressed as a pirate, a reindeer, or a glow-in-the-dark creature, Labubu continues to surprise and charm collectors around the world.

🖤 Skullpanda – Dark Aesthetics Meets High Fashion

Skullpanda, designed by artist Ayan Deng, brings a bold, edgy twist to the POP MART lineup. With a blend of gothic aesthetics, futuristic fashion, and emotional storytelling, Skullpanda has become a favorite among trendsetters and art toy lovers alike.

What sets Skullpanda apart:

• Visually striking designs (think dark eyeliner, detailed outfits, and dramatic accessories)

• Emotional themes — sadness, rebellion, solitude, and empowerment

• Strong identity and presence, especially in series like “City of Night,” “Ancient Castle,” and “Falling Into…”

Skullpanda isn't just a collectible — it’s a vibe.

💛 Hirono – The Gentle Soul with a Mask

Hirono is the creation of Chinese illustrator Lang, known for his gentle storytelling and deep emotional symbolism. Often portrayed as a child with a fox mask or sad eyes, Hirono figures are poetic, reflective, and a bit melancholic — standing in stark contrast to the usual cheerful toy aesthetics.

Why Hirono touches hearts:

• Deep themes of childhood, loss, and healing

• Muted color palettes and soft textures

• Thoughtful packaging and quotes that feel like little pieces of art

Hirono is for collectors who look for more than just visuals — they seek connection and meaning.

✨ Why POP MART Characters Resonate

Each POP MART IP isn’t just a toy — it’s a portal into a unique emotional world. Whether you’re into the playful chaos of Labubu, the fierce solitude of Skullpanda, or the introspective calm of Hirono, there’s a character waiting to reflect your story.

With limited releases, global fanbases, and rising resale values, these figures are more than collectibles — they’re modern art statements.

🛒 Ready to Start Your Collection?

Check out our latest arrivals from Labubu, Skullpanda, Hirono and more on Art Toy Familia.
Whether you’re a seasoned collector or just getting started, we’ve got the figures that speak to you.

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