Mini Labubu is Coming! Adorable Plush Keychains to Dangle from Your Phone!

The hottest plush keychain series from Pop Mart in the second half of the year is finally here!

On August 20th, Pop Mart successfully held its 2025 Interim Results Announcement. Chairman and CEO Wang Ning expressed that beyond the financial data, he is more focused on the significance of LABUBU's evolution into a world-class IP. He emphasized that once LABUBU achieves this global status, the true exploration of its value has only just begun.

Pop Bean Coffee Factory Series Doll

During the event, Wang Ning unveiled the highly anticipated mini version of LABUBU, set for release this very week. He hinted at a future where LABUBU could integrate into even more diverse daily scenarios. "The mini LABUBU will be launched this week. While fans used to hang it on their bags, starting next week, they might even hang it on their phones," he announced. In the first half of 2025, THE MONSTERS family, which includes LABUBU, generated staggering revenue of RMB 4.81 billion, marking a phenomenal year-on-year growth of 668.0%.

The Monsters Labubu Pop Land Plush Pendant

This new series, officially named THE MONSTERS Pin for Love Series - Letter Pendant Blind Box, is scheduled to hit shelves in late August. It's poised to spark a new global frenzy, and the launch day is expected to be a battlefield for eager fans scrambling to get their hands on these adorable collectibles.

If you're desperate to add an authentic mini LABUBU to your collection but are worried about the fierce competition, consider purchasing from a trusted Pop Mart reseller. For instance, arttoyfamilia.com is a highly reputable platform with countless positive reviews. You can also follow their Instagram account @arttoyfamilia for the latest updates and availability.

Pop Mart's Chief Operating Officer, Si De, addressed the overwhelming demand for plush products at the announcement. He confirmed that the company is still in a phase of catching up with production capacity, identifying it as a key focus area. While working to meet the basic demand for plush items, Pop Mart will gradually increase its focus on material innovation.

The financial report further highlights the impressive performance of various IPs. Categorized by IP, THE MONSTERS contributed 34.7% of the total revenue, hitting RMB 4.81 billion in H1 2025. Other major IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO each also surpassed the RMB 1 billion revenue mark. Notably, the revenue from Pop Mart's plush category reached RMB 6.14 billion in the first half of the year, surpassing that of figurines for the first time.

"The THE MONSTERS family, home to LABUBU, still holds many IPs with great potential for deeper development," Wang Ning remarked when discussing the sustainability of their IPs. He elaborated, "Pop Mart is a platform-based trendsetting company. Each of our IPs has its own unique characteristics. A high revenue contribution from a single IP doesn't indicate an unhealthy business model; instead, a more diverse IP portfolio proves Pop Mart's ability to invest resources into different IPs. LABUBU started in China and has become a world-class IP. There are numerous directions for its development, and its application scenarios are incredibly rich."

The Monsters Labubu Summer Ride Figurine

Wang Ning also shared that as Pop Mart continues to open more offline stores worldwide, the company plans not only to expand its operational teams but also to establish artist discovery and service teams in different regions.

Co-COO Wen Deyi added that Pop Mart will focus on expanding into new markets such as the Middle East, South Asia, Latin America, and Russia to unlock more growth opportunities. Simultaneously, the company will continue to advance the layout of flagship stores and travel retail locations in core global cities like Paris, France; Sydney, Australia; Milan, Italy; and New York, USA, aiming to create high-impact benchmark stores. One significant plan includes opening the first store in the Middle East at Hamad International Airport in Doha, Qatar.