Besides POP MART: 10 Must-Know Collectible Toy Brands in 2025

Besides POP MART: 10 Must-Know Collectible Toy Brands in 2025

In recent years, POP MART has become a household name in the world of designer toys and collectible art figures. But while Labubu, Skullpanda, and Hirono have taken the spotlight, there’s a whole universe of incredible collectible toy brands you need to know about in 2025. Whether you’re a seasoned collector or just starting your journey, here are 10 must-know toy brands beyond POP MART that deserve a place on your shelf.

1. Mighty Jaxx (Singapore)

Known for its edgy and artistic vinyl figures, Mighty Jaxx collaborates with world-renowned artists like Jason Freeny and Whatshisname. Their “dissected” style toys are both thought-provoking and collectible.

2. COARSE (Germany)

COARSE toys are famous for their emotional storytelling and high-end finishes. Each figure often tells a silent, poetic narrative through expressive sculpting and limited-edition releases.

3. INSTINCTOY (Japan)

Famous for its bright, glossy finishes and iconic characters like Muckey and Inc, INSTINCTOY continues to stand out with high-quality craftsmanship and imaginative design.

4. MEDICOM TOY (Japan)

Creators of the world-famous BE@RBRICK series, Medicom Toy merges pop culture with minimalistic bear-shaped figures, making them highly sought-after by fashion and streetwear enthusiasts.

5. Tokidoki (USA/Italy)

With its kawaii-meets-street style aesthetic, Tokidoki has built a loyal fanbase. Characters like Unicorno, Mermicorno, and Moofia are beloved for their adorable, playful designs.

6. Kasing Lung Studio (Hong Kong)

Although Kasing Lung is well known for his work with POP MART (Labubu), his independent works like Zimomo, Spooky Mice, and limited art sculptures carry a distinct charm and often sell out instantly.

7. JT Studio (Taiwan)

Fusing urban fashion, martial arts, and street culture, JT Studio creates powerful, poseable art figures that look like they came straight from a dystopian graphic novel.

8. Chino Lam Studio (Hong Kong)

A master of whimsical and absurd characters like Mr. Hell Yeah and Fatty Bombom, Chino Lam’s toys often feature humorous and exaggerated expressions that resonate with fans worldwide.

9. Momiji Dolls (UK)

Combining hand-painted craftsmanship with heartfelt messages, Momiji Dolls are perfect for gift-giving and heartfelt collecting. Their sweet, minimalist designs focus on emotional connections.

10. Unbox Industries (Hong Kong)

Unbox works with a wide range of artists to produce everything from quirky kaiju monsters to high-art sculptures. If you're into unique and sometimes bizarre figures, this is your go-to.

Why Look Beyond POP MART?

While POP MART has made collecting more accessible and mainstream, exploring other brands opens up a world of diverse art styles, cultural influences, and emotional storytelling. Many of these brands produce limited-edition or artist-signed pieces, which not only increase in value but also make your collection one-of-a-kind.

Final Thoughts

Collecting art toys in 2025 is not just about what's trendy — it's about finding pieces that speak to you, reflect your style, and spark joy. If you’ve only dipped your toes into POP MART, it’s time to dive deeper into the world of designer toys and discover the creativity that lies beyond.

Which brand is your favorite? Have a hidden gem you think more people should know about? Share your thoughts with us in the comments or tag us on Instagram @arttoyfamilia.